COMMERCIAL RADIO ADVERT ANALYSIS
Analysis of Commercial Radio Advert Commercial Radio relies on promoting companies and products in order to receive income revenue. Paying ad revenue to a commercial radio can be costly, depending on the location and popularity of the radio itself. Radio advertising is charged at a rate of approximately £2 per thousand listeners at a time, for example if a radio station has 100,000 listeners at 6pm would cost £200, whereas The Late Show's 10,000 listeners at 11pm would only cost £20. Paying for a time-slot with the highest amount of listeners would be the most beneficial to your company, however the advert must be entertaining in order to attract attention and be worth the price. An article by the journalism company 'Campaign' in 2016 voted on the best commercial radio adverts of the year. Perhaps the most effective advert was the Dove 'Self-Conscious' advert. The advert main theme is the pressure on women to look good and the reperc