COMMERCIAL RADIO: RECAP (FAY)






List Three Purposes of Commercial Radio:

1. Promote products on a popular platform in exchange for money-Ad Revenue 

2. Host competitions for the audience for a fee. Helps bring the audience and radio station together as well as provide the station with money.

3. Advertise their own products.

Name 2 Regulators and Specify What They Do:

A.S.A/Off-Com

 Have the power to restrict, take down or otherwise interfere with advertisements featured on the radio station. Also have the ability to 'watershed' advertisements and songs played on the station. (putting them on after 9pm)


Maslow's hierarchy of needs: 
1. Physiological needs: food, water, sleep, relief from pain etc.
2. Safety needs
3. Love+Belonging
4 Esteem needs: Respect, confidence and self worth
5. Self- Actualisation: fulfil ones potential, discover your purpose i life 

Reward and Punishment Techniques: e.g buy one get one free
Value Messages: e.g 'love hurts'- playing on emotions to endorse your product

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