TASK 1: INITIAL RESEARCH: REMAKING JUSTICE LEAGUE




INITIAL RESEARCH:

Name of Film: Justice League

Release Date: November 17th 2017

Setting: Multiple locations in the DC universe e.g  Gotham City/Metropolis/Amazon

Filming Locations: Warner Bros. Studio Leavesden, UK

Director: Zack Snyder/Joss Whedon

Producer: Geoff Johns

-The producer oversees the production of the films production and ensures the film is going well. The producers of a film select the script, director and arrange the films production and financing. This is important as it allows for more guidance over the films creation incase things go wrong during production.

Research Techniques Available for the Producer: Test Screenings, Focus Groups

-In this instance, it is unclear whether test screenings helped the producer to improve the movie as much of the production was kept secret from the public. however, it is known well known that the film had been through extensive reshoots, therefore we can assume that the test screenings didn't go well with audiences and producers.

Target Audience: Teens/ comicbook fans

-The film follows a group of iconic superheroes such as Superman, Batman ,Wonder Woman and The Flash. This appeals to the general comic book fans, who are mostly aged between 13-30. The inclusion of Ezra Miller as Barry Allen as The Flash further helped appeal to teenage audiences as he portrays a young, comedic teenager. You could argue that this was not an effective strategy as the film did not make a lot of money regardless of the audience appeal.

Marketing Strategies: Teaser trailers/full length trailers. Short, under-a-minute clips released on Warner Bros. and DC Comics Youtube channels to create further interest  for the film.

-Posters released in Theatres and on billboards/buses



-Red carpet premieres with the actors, directors and producers of the film surrounded by paparazzi to promote the film



Website for film: http://www.justiceleaguemovie.co.nz/#/videos/trailer/

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